What is video production in simple words?

Video production is basically the entire process of creating a video. Whether it's a short film, a feature film, a business marketing video, a television commercial, a music video, or another type of film, the process may vary slightly depending on the details, but the general process is basically the same. Video production is the process of producing video content. It's the equivalent of making movies, but with digitally recorded images instead of in movies.

You'll realize that this is the longest phase of the video production process for the simple reason that good pre-planning will ensure that your video is a success. These images can be combined with high-quality footage to create a final video that looks much cheaper than it actually is. If it's for an Instagram post, make sure it can be trimmed to square or vertical video aspect ratios. They all work as specialists in assembling all the components needed to generate a final piece of video.

For both independent videographers and video platforms, prices can vary greatly depending on the type and scope of your project, so be sure to communicate exactly what you need and expect from the finished video. If your video needs a voice-over, you may need to do it yourself or hire talent to do it for you (see the talent section of the pre-production process). During this phase, it's essential to do the planning, research, problem solving and organization necessary for your video project to succeed. You'll find out what you're going to produce, who you'll be producing it for, what resources you'll need to make the video, and how long the production period will last.

Post-production is the action of selectively combining these video clips by editing video into a final product that tells a story or communicates a message on stage at a live event (live production) or after an event has occurred (post-production). For example, there are studies that suggest that people are more likely to stay longer on a website if there is a video to watch. There are feature films that have been captured by a team of only 2 people and corporate videos in which teams of 10 or more people participate. While the video production process will vary depending on style, content, schedule, effort, and budget, there are some basic elements that are common among successful video producers.

The increase in Internet speeds, the transition to digital from physical formats, such as tape, to file-based media, and the availability of cloud-based video services have increased the use of the Internet to provide services that were previously offered on-site in the context of commercial content creation, such as video editing. With this in mind, there are several ways in which a video can be produced to suit a variety of content and budgets. Get information from your summary and brainstorm what your video should include, including how things should be presented and what should stand out.

Lorena Moates
Lorena Moates

General social media advocate. Infuriatingly humble tv advocate. Award-winning music enthusiast. Extreme pop culture buff. Total social media junkie.