The five stages of video production are strategy and development, pre-production, production and post-production. Each phase is designed to help plan and prepare for the next stages, ensuring that the process goes as smoothly as possible. Pre-production planning is a form of planning that is less abstract and more specific than the ideation, strategy and development phase. This is where the script will be made to outline each individual scene, including the writing of the script.
Pre-production planning must include all the assets that production needs from top to bottom. This includes equipment rental, talent and quotes for all items that will need to be rented or purchased. The more detailed the planning, the less likely it is that the shoot will exceed budget or fail to meet deadlines. During pre-production, the shooting schedule will have been planned in the most efficient manner.
This shooting schedule will be followed to the maximum extent possible for the crew. At each shoot, the production team will install the equipment, complete it and then disassemble it, and any problems related to the set, such as equipment malfunction, will have to be resolved on the fly. Due to time pressure, everyone on set will have a specific job and will be responsible for completing it as scheduled. These are the five most important stages of video production and how they should be managed to achieve optimal success.
Article by Joe Forte, owner and producer of D-Mak Productions, a Scottsdale video production company specializing in the production of corporate, commercial, digital and branded multimedia content. After all, 62% of people are more likely to think negatively about a brand if that brand posts a shoddy video experience. Just make sure your video is long enough to use multiple tracks. Cutting back and forth between music in a short period of time can be distracting.
You must establish the general chronology through the key scenes and the most important key elements of the video. If you're the one who makes the video for you, it may be a contract with yourself that helps you not lose focus. If your video needs a voice-over, think about what type of personality and tone your target audience will respond to. A storyboard is a series of sketched miniatures (often with annotations) that divide the script into a series of key scenes in the video.
If your video is turning into a large production that requires many of these elements, you can consider hiring an experienced producer to help you manage the shooting. A simple explanatory video may be recorded over the course of an afternoon, while an entire television commercial may require several takes over the course of a week. This is where you'll summarize the initial ideas of the pre-planning process in a brief description of the video. But for reasons of clarity, I decided to separate this process from the steps included, which are more closely related to actual video production.
The type of video will define the format you are going to record and the resources that are required. Remember that when thinking about the budget, it's a good idea to consider using a video production company. If your video needs a voice-over, you may need to do it yourself or hire talent to do it for you (see the talent section of the pre-production process).