What is video production vs videography?

Both cameramen and video producers work in the film industry, but in very different capacities. Camerographers are responsible for filming several types of projects in person, while video producers are more concerned with the planning and financing aspects of filmed productions. A professional video producer has a professional web presence, an impressive portfolio and a lot of experience. Your wallet will highlight the different styles and formats.

The cameraman will often focus on prices, such as the hourly rate or the daily rate. As a company, you must consider your company's reputation. In other words, both high-quality production and price must be taken into account. The contrasting element between video production and film production is simply the means used to achieve the final result.

A film production uses a film to record the images seen by the camera, while video production captures the images using a tape or memory card. Old habits die hard, so even though cinema is becoming less common, many video productions are still referred to as “film productions”. If your budget is tight, there are many ways to save money when you work with a video production agency. A more traditional but still very popular type of video production is the television commercial, created specifically with the television audience in mind.

Keep in mind that production is where your greatest risks are usually present, budget surpluses, stress, scheduling problems, and where experienced management can make you succeed or fail. Before you start planning the next phases, consider factors such as the smaller objectives of the video, the target demographic group, where the video will be broadcast, your budget, and the metrics you'll use to track the reach and response of the video. If your goal is to highlight certain features of a product, explain how a new or existing product works, or educate your target consumers about the features and benefits of the product, it's best to use a product-focused video. At this stage, the video will lack elements such as graphics, titles, visual effects, color correction and sound effects, but it will be easier to manipulate if any changes need to be made.

Depending on the concept, production can take place in a studio or “on site” for more lifestyle-based filming. Because this medium is so versatile, many would say that video production is the tool par excellence for achieving any type of narrative. The sound department: the sound equipment, as you might have guessed, is made up of technicians who control everything you hear in a production. Testimonial videos help build trust in your target audience by showcasing satisfied customers who are already loyal.

Instructional videos, which are usually sought after by others within a specific sector, differ from traditionally marketed videos in that they are usually found organically. Video production is unique in its class and employs a wide variety of technical, creative and design techniques to tell a short story, usually for the purpose of marketing a product, idea, company or concept. It's not just a way to remind current customers that you exist or to attract new customers who have never heard of you; videos on social media allow you to tell your story to a huge number of consumers AND show them why you matter. In addition, an impressive web video often needs animation or motion graphics elements, such as titles and logos.

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Lorena Moates
Lorena Moates

General social media advocate. Infuriatingly humble tv advocate. Award-winning music enthusiast. Extreme pop culture buff. Total social media junkie.