There are many different types of video production. The most common include film and television production, television commercials, Internet advertisements, corporate videos, product videos, customer testimonial videos, marketing videos, event videos, wedding videos. Complex ideas work great with online video. Would TED's “ideas worth spreading educational videos” be so successful if the same content were simply published in a magazine article? Of course not, great printed content is already published, but it is rarely shared or as “viral” as some TED videos have done.
The video medium has a real capacity to “engage” viewers and interact emotionally. The task of a video producer as a storyteller is to communicate ideas (and the value of ideas) in an efficient and easy to digest way that creates an impact. Educational videos go beyond simply informing the viewer: they delve into the “why” such and such is important, in addition to the “what”. For example, an educational video on how to learn to dive will explain why you shouldn't hold your breath when climbing to the surface, instead of simply saying “don't hold your breath” without giving any explanation.
This “why” is fundamental, since it offers real understanding to the audience. The beauty of educational videos is how they can easily share complex ideas and “educate” students appropriately, since understanding, even often, is able to overcome language barriers. A fundamental distinction is that promotional videos are not advertisements like those we would see during commercial television breaks. With a promotional video, the choice to watch it is up to the viewer.
. Promotional videos, therefore, are marketed to suggest value in advance. And if it doesn't, the viewer can choose to stop watching it at any time, unlike television or online video commercials, which play intrusively without the viewer being in control. Most types of video, apart from entertainment videos, if not all videos, have a bias and aim to persuade and motivate action on the part of the viewer.
Promotional videos require a call to action, which will clearly indicate the next step the viewer must take to achieve the intended result. Although each video style has a degree of bias with respect to the topic presented, it is specifically the promotional video that follows a specific formula to persuade the viewer to take action in the end. The whole purpose of the promotional video is to persuade a change of opinion or behavior on the part of the viewer, while informational and educational videos are more passive. It has its origin in a lighting style from the 1930—40 years, as seen in American feature films of the time.
One of the best methods for teaching and learning concepts is through the use of educational videos. Since videos use the basic senses of sight and sound, they are considered the best way to educate. Education through the use of videos can help teach concepts more easily, and knowledge can be retained efficiently compared to reading directly from a page. This is the reason, “why”, is very important because it is able to offer real understanding to viewers.
The surprising thing about educational videos is their ability to easily share complicated ideas and teach students appropriately, providing an understanding that is not hampered by language barriers. Examples of educational videos are video lesson series, “show and tell” videos for students, online courses with video lessons, online remote teaching in the classroom, practical training videos, informative webinar videos, animated explanatory videos, etc. It's important to know that promotional videos aren't similar to the ads we usually see on television during commercial breaks. When it comes to promotional videos, viewers will decide if they want to see them.
These people are likely interested to know if these videos contain solutions to their problems. To find out, they have to press play. Promotional videos vary from educational and instructional videos, since they target specific viewers and address their needs. These videos offer solutions and, in the end, offer a “call to action”, in which the audience is asked to take action.
By using the art of relationship and persuasion, which is the same approach taken by an experienced marketer, the viewer may feel that the video offers something valuable and it is their decision whether or not they will respond to the call to action. Taking action means making a purchase or choosing to “share” or “like” social media. These are typical objectives of promotional video marketers:. Examples of promotional videos include corporate videos, presentation videos, human resources videos, product demonstration videos, event videos, presentation videos of main slideshows, comparison videos, product review videos, destination videos, talking head videos, testimonial videos, explanatory videos, unpacking videos, real estate tour videos, presentation videos, advertising videos, gift videos, commercial videos, etc.
Among the different types of videos, informational videos are arguably the easiest to make. This type of video provides simple information that is delivered in the shortest possible manner. Imagine a newscaster delivering current news by telling a quick story and then quickly moving on to the next story. These videos offer answers to the “what” on a particular topic, however, they don't go much further than that.
Therefore, the “why” simply remains unexplored, unlike promotional or educational videos. Since smartphones now include an HD or 4K camera with video capability, anyone can now collect news. Instead of a television station with an interviewer, cameraman and producer, anyone can now record, upload or broadcast live videos from almost anywhere and at any time. Some examples of informational videos include videos of interviews with question %26, fragments of socially shared news, television news programs, streaming online news websites, public service announcements, etc.
Many types of videos, except for entertainment, aim to persuade and motivate viewers' action. In general, promotional videos require a call to action, in which the video will explain what is the next step the viewer must take to obtain the intended result. Although each video style has a certain bias with respect to the main topic, it is promotional videos that follow a certain formula to persuade viewers to act in the end. The purpose of promotional videos is to encourage viewers to change their opinions about something, while educational and informational videos are more passive.
All types of videos share the same goal, which is to share a story or knowledge with viewers. This means that all of them are informational videos at their core. In addition, all of these videos have a specific target audience in mind. Everyone takes into account the audience's gender, language, age or political opinion.
At some point, entertainment may also be an aspect. Videos shouldn't be boring because of the short attention span of modern audiences. Video production can be quite a broad term if you consider the many ways in which the process can be executed. Not all filmmakers grow up wanting to be Spielberg and dream of being the best directors in Hollywood.
Some may dream of becoming journalists or creating their own reality television show. Video Production earrings extend far beyond Los Angeles and can be found in every corner of the world. From movies and commercials to sports television and live events, every type of video production process requires a completely different approach, strategy and performance from talent and team. Cinema is the fusion of all forms of art.
Creating a full story is a long and dedicated process that takes months and sometimes years to fully complete from the pre-publication stage. It didn't really come to be called “Video Production” in the eyes of professionals until the appearance of HD digital cameras in the early 2000s. Even so, you won't find professional filmmakers who call what they do “Video Production”, which sounds inferior. Most people who start out in cinematography start by working through the learning curve with a production of short films.
It helps you familiarize yourself with the whole process at the fractal level. You're going to work with a small team, with a small amount of talent, and the entire production should be completed in a much shorter period of time. But you follow all the same steps creatively, logistically and legally. It's a great starting point if you want to fully immerse yourself in the film industry.
Since then, documentaries have grown along with movies and have a rich history in the world of cinema. Documentaries, which are usually made for educational or political purposes, such as movies, have evolved over time and have been segmented into different types or genres, just like fictional films. Thanks to Ken Burns, the documentary template changed in the 80s and became more cinematic and less boring and informative. Although there are different types of documentaries (participatory, reflective and performative), the approach at the basic level remains the same.
You usually work with an agile team consisting of one or two camera operators, a sound engineer, and a few producers for most of the production. Each phase of production (pre-, production, post-production) takes longer compared to the production of fictional films. Research and development can sometimes take years, as can production itself. Gathering all the content you need takes a long time to purchase.
Most of the content you'll need in the can are one-on-one interviews between the producer and the participants that are related to the real-life story being told. But you'll need a lot of B-roll to make your film interesting and easy for your audience to digest. The B-roll will consist of recreations, with the interviewees in their natural element, scenes creating scenes and, sometimes, animations. Thanks to Netflix and HBO, we now have a hybrid documentary template that turns the documentary film into a series that sometimes spans several seasons.
In this structure, you can delve deeper into the story and address more topics by distributing the content over several one-hour episodes. By leaving suspensions at the end of each episode, the audience is dedicated to watching it compulsively until the end. Destroying an advertisement in the face of an audience and pressuring them to buy a product or service doesn't work as before. In today's world, you need a more strategic approach and you need to emotionally engage with your audience.
The style and tone are more cinematic and the narrative is built with a quick 3-act structure that does not use aggressive sales tactics and embodies a sense of realism. Unless it's a sports team, most live events are one-time events or an annual event. The advantage is that you don't get stuck in an annual position on a production team that doesn't change, but you get new scenarios and a change of pace. The downside is that you'll be looking for freelance jobs for the rest of the year.
Videography is the art of making video movies. It's booming as part of the digital marketing strategy. Videos help brands achieve conversions. Using visual media to tell your story is incredibly powerful, since integrating high-quality professional videos into your marketing strategy is an advantage for your business.
One of the needs of videography services is access to video experts. A cameraman has the necessary equipment and experience to write, record, edit, produce and distribute your video effectively and in a way that aligns with and supports your marketing objectives. Videography includes different styles of videos, such as branded documentaries, business explanations, wedding videography, drone videography and aerial videography services. It includes story development and writing, pre-production and planning, a wide variety of types of shooting scenarios, creative post-production, including sound design, and even marketing and distribution.
Brand documentaries help create the perfect narrative for a company. These videos carefully document your brand story while adding depth to the videos. Brand recognition videos help promote your product or company. Generate more enthusiasm, generate more traffic and generate more conversions for your brand.
These videos show the “what” about a topic, but they don't go much deeper, so the “why” is often virtually unexplored (as evidenced by a good educational or promotional video). With the art of persuasion and relationship, similar to that of an experienced marketer, the viewer should ideally feel that the video offers value, and it is their choice if they respond to the call to action. Video production specialists have immense experience and knowledge in creating documentary films that tell unparalleled stories. All videos have a target audience in mind, whether by age, language, gender or political opinion.
An audience was chosen when planning the reach with the creative brief. All companies around the world have recognized their potential and want to take advantage of these video production services. Promotional videos have become exceptionally popular thanks to the convenience of a fast wireless Internet connection, powerful mobile devices and businesses have realized that they can pay and use video for their marketing campaigns. There are many varieties of videos and a lot of overlapping and crossing, so the list and combinations can probably last forever.
Anyone starting their journey will eventually find themselves at a similar crossroads, which helps to know how to define each method and understand the different types of video production. .