The 5 types of documentary films and video production. Complex ideas work great with online video. Would TED's “ideas worth spreading educational videos” be so successful if the same content were simply published in a magazine article? Of course not, great printed content is already published, but it is rarely shared or as “viral” as some TED videos have done. The video medium has a real capacity to “engage” viewers and interact emotionally.
The task of a video producer as a storyteller is to communicate ideas (and the value of ideas) in an efficient and easy to digest way that creates an impact. Educational videos go beyond simply informing the viewer: they delve into the “why” such and such is important, in addition to the “what”. For example, an educational video on how to learn to dive will explain why you shouldn't hold your breath when climbing to the surface, instead of simply saying “don't hold your breath” without giving any explanation. This “why” is fundamental, since it offers real understanding to the audience.
The beauty of educational videos is how they can easily share complex ideas and “educate” students appropriately, since understanding, even often, is able to overcome language barriers. A fundamental distinction is that promotional videos are not advertisements like those we would see during commercial television breaks. With a promotional video, the choice to watch it is up to the viewer. The person is interested to see if the video will offer a solution to their problem and hits play.
Promotional videos, therefore, are marketed to suggest value in advance. And if it doesn't, the viewer can choose to stop watching it at any time, unlike television or online video commercials, which play intrusively without the viewer being in control. Most types of video, apart from entertainment videos, if not all videos, have a bias and aim to persuade and motivate action on the part of the viewer. .
Although each video style has a degree of bias with respect to the topic presented, it is specifically the promotional video that follows a specific formula to persuade the viewer to take action in the end. The whole purpose of the promotional video is to persuade a change of opinion or behavior on the part of the viewer, while informational and educational videos are more passive. As a film professional, film noir is one of my favorite lighting styles. It has its origin in a lighting style from the 1930—40 years, as seen in American feature films of the time.
One of the best methods for teaching and learning concepts is through the use of educational videos. Since videos use the basic senses of sight and sound, they are considered the best way to educate. Education through the use of videos can help teach concepts more easily, and knowledge can be retained efficiently compared to reading directly from a page. This is the reason, “why”, is very important because it is able to offer real understanding to viewers.
The surprising thing about educational videos is their ability to easily share complicated ideas and teach students appropriately, providing an understanding that is not hampered by language barriers. Examples of educational videos are video lesson series, “show and tell” videos for students, online courses with video lessons, online remote teaching in the classroom, practical training videos, informative webinar videos, animated explanatory videos, etc. It's important to know that promotional videos aren't similar to the ads we usually see on television during commercial breaks. When it comes to promotional videos, viewers will decide if they want to see them.
These people are likely interested to know if these videos contain solutions to their problems. To find out, they have to press play. Promotional videos vary from educational and instructional videos, since they target specific viewers and address their needs. By using the art of relationship and persuasion, which is the same approach taken by an experienced marketer, the viewer may feel that the video offers something valuable and it is their decision whether or not they will respond to the call to action.
Taking action means making a purchase or choosing to “share” or “like” social media. These are typical objectives of promotional video marketers:. Examples of promotional videos include corporate videos, presentation videos, human resources videos, product demonstration videos, event videos, presentation videos of main slideshows, comparison videos, product review videos, destination videos, talking head videos, testimonial videos, explanatory videos, unpacking videos, real estate tour videos, presentation videos, advertising videos, gift videos, commercial videos, etc. Among the different types of videos, informational videos are arguably the easiest to make.
This type of video provides simple information that is delivered in the shortest possible manner. Imagine a newscaster delivering current news by telling a quick story and then quickly moving on to the next story. These videos offer answers to the “what” on a particular topic, however, they don't go much further than that. Therefore, the “why” simply remains unexplored, unlike promotional or educational videos.
Since smartphones now include an HD or 4K camera with video capability, anyone can now collect news. Instead of a television station with an interviewer, cameraman and producer, anyone can now record, upload or broadcast live videos from almost anywhere and at any time. Some examples of informational videos include videos of interviews with question %26, fragments of socially shared news, television news programs, streaming online news websites, public service announcements, etc. Many types of videos, except for entertainment, aim to persuade and motivate viewers' action.
In general, promotional videos require a call to action, in which the video will explain what is the next step the viewer must take to obtain the intended result. Although each video style has a certain bias with respect to the main topic, it is promotional videos that follow a certain formula to persuade viewers to act in the end. The purpose of promotional videos is to encourage viewers to change their opinions about something, while educational and informational videos are more passive. All types of videos share the same goal, which is to share a story or knowledge with viewers.
This means that all of them are informational videos at their core. In addition, all of these videos have a specific target audience in mind. Everyone takes into account the audience's gender, language, age or political opinion. At some point, entertainment may also be an aspect.
Videos shouldn't be boring because of the short attention span of modern audiences. Video has long been touted as the marketing medium of the future, but the future is here. If you don't use video as part of your marketing strategy, you'll be left behind. If you're worried about getting started, it's not necessary.
Even if you can't afford to hire an in-house video production team, there are several highly qualified companies that offer the video production services you need. Did you know that video can increase search engine traffic by up to 157%? Marketing video production services must align with SEO best practices to increase your video's visibility in organic search results. Here are five video production services that focus on optimizing your video content for search. If you're creating a high-quality video, the budget can quickly get out of control, especially if you're outsourcing your video production services.
However, whether you take care of things in-house or not, you should still set a budget. Optimizing your website may not seem to have much to do with video production services, but trust us, it's important. Adding video to a website can increase your search engine rankings, increase conversions and much more. Take a look at the best-performing pages (those that generate the most conversions) and, if there aren't any videos yet, ask your video production services company to create specific and related videos for those pages.
Video production services and website optimization work well together to get your content seen by more people. Product videos are usually simple and are used for the purpose of showcasing a product. These will show the product from multiple angles or show its use. Product videos are mainly published on branded websites, where users can watch them while making purchasing decisions, or they can be divided into brief highlights for use in promotional videos.
The simplicity of product videos can help save costs. Since they don't usually take long to shoot, several of them can be filmed during a production day. Since event videos can be produced during an event with a minimum of staff and equipment, the costs of producing the most prominent videos of the event are minimal. Once finished, they can be promoted on the brand's websites and social networks, as well as used internally in presentations and training.
The fewer production days you use, the more you can save on budgets and costs. Testimonial videos can be shown on the brand's website or on social media pages, and can even be included in television commercials. Production needs and budget requirements may vary for an instructional video. Depending on the difficulty of the tutorial, as well as the location where you are shooting, an instructional video may have a minimal or moderate cost.
They are also published on brand websites, where they can help the customer make a purchase decision along with product videos. While explanatory videos may sound similar to instructional videos, they are often used differently. While the latter is used to teach someone how to use a product, explanatory videos are used to teach a concept or process. While they can be displayed on a website for customers, they are also useful as an aid in training and internal presentations.
At the end of this step, you should know who your product or service is for, what you want them to do after they watch your video, and where you can find them. All companies around the world have recognized their potential and want to take advantage of these video production services. And for the more established video professional, a music video can be the easiest and fastest type of video to produce. When designing your video strategy, you'll want to focus on including video in the rest of your marketing strategy to create a coherent marketing plan.
You'll now see the yellow text in bold (often in the “Introduction” font for some reason) in videos on social networks, such as Twitter, Instagram, and even YouTube. They want a video that will make their wedding day incredible for their target audience, which is their friends and family. BA Productions Group is a multi-award winning video producer that can offer different types of videos, whether they are entertainment, documentaries, corporate videos, etc. This type of video is used on social media platforms and works particularly well on Instagram, Facebook, TikTok, Instagram Reels and most alternatives to TikTok.
All videos have a target audience in mind, whether by age, language, gender or political opinion. An audience was chosen when planning the reach with the creative brief. This is precisely why the process of hiring a video producer (and likewise, getting hired as a video producer) is the most challenging part of the video business. .