What are the 5 main types of videos used in video production?

The 5 types of documentary films and video production. Complex ideas work great with online video. Would TED's “ideas worth spreading educational videos” be so successful if the same content were simply published in a magazine article? Of course not, great printed content is already published, but it is rarely shared or as “viral” as some TED videos have done. The video medium has a real capacity to “engage” viewers and interact emotionally.

The task of a video producer as a storyteller is to communicate ideas (and the value of ideas) in an efficient and easy to digest way that creates an impact. Educational videos go beyond simply informing the viewer: they delve into the “why” such and such is important, in addition to the “what”. For example, an educational video on how to learn to dive will explain why you shouldn't hold your breath when climbing to the surface, instead of simply saying “don't hold your breath” without giving any explanation. This “why” is fundamental, since it offers real understanding to the audience.

The beauty of educational videos is how they can easily share complex ideas and “educate” students appropriately, since understanding, even often, is able to overcome language barriers. A fundamental distinction is that promotional videos are not advertisements like those we would see during commercial television breaks. With a promotional video, the choice to watch it is up to the viewer. The person is interested to see if the video will offer a solution to their problem and hits play.

Promotional videos, therefore, are marketed to suggest value in advance. And if it doesn't, the viewer can choose to stop watching it at any time, unlike television or online video commercials, which play intrusively without the viewer being in control. Most types of video, apart from entertainment videos, if not all videos, have a bias and aim to persuade and motivate action on the part of the viewer. Promotional videos require a call to action, which will clearly indicate the next step the viewer must take to achieve the intended result.

Although each video style has a degree of bias with respect to the topic presented, it is specifically the promotional video that follows a specific formula to persuade the viewer to take action in the end. The whole purpose of the promotional video is to persuade a change of opinion or behavior on the part of the viewer, while informational and educational videos are more passive. As a film professional, film noir is one of my favorite lighting styles. It has its origin in a lighting style from the 1930—40 years, as seen in American feature films of the time.

video production is an extremely broad industry. There are many different types of video production and it can be very easy to get lost in all the jargon and jargon. Product videos are usually simple and are used for the purpose of showcasing a product. These will show the product from multiple angles or show its use.

Product videos are mainly published on branded websites, where users can watch them while making purchasing decisions, or they can be divided into brief highlights for use in promotional videos. The simplicity of product videos can help save costs. Since they don't usually take long to shoot, several of them can be filmed during a production day. Since event videos can be produced during an event with a minimum of staff and equipment, the costs of producing the most prominent videos of the event are minimal.

Once finished, they can be promoted on the brand's websites and social networks, as well as used internally in presentations and training. The fewer production days you use, the more you can save on budgets and costs. Testimonial videos can be shown on the brand's website or on social media pages, and can even be included in television commercials. Production needs and budget requirements may vary for an instructional video.

Depending on the difficulty of the tutorial, as well as the location where you are shooting, an instructional video may have a minimal or moderate cost. They are also published on brand websites, where they can help the customer make a purchase decision along with product videos. While explanatory videos may sound similar to instructional videos, they are often used differently. While the latter is used to teach someone how to use a product, explanatory videos are used to teach a concept or process.

While they can be displayed on a website for customers, they are also useful as an aid in training and internal presentations. Explanatory videos may have higher costs than previous types of video production, as they can be more complicated and elaborate. These videos may require multiple locations, extensive animations, or re-enactments. Therefore, the production costs of explanatory videos can range from moderate to high.

Narrative videos are scripted stories that use actors, sets and accessories. Their goal is to make them very attractive, allowing them to be more shared between viewers and customers alike. Because narrative videos require more planning, the costs of these can be high. Depending on the number of actors, locations, team members and shooting days your video needs, the production process can be quite extensive.

Social media videos are, of course, content created for social media channels. You must produce content all at once to maximize your efficiency. Consider different social media channels, as each one has its strengths. Effective Facebook videos are usually quite short (10 to 20 seconds).

They work best without sound to capture the attention of dispatchers. TikTok videos mimic the application's popular styles, such as explanatory videos with graphics, dances and recipes. Perfect for short, quick and easy to use campaigns. Nowadays, a television commercial can be more contemporary by shedding light on your brand and expressing its value.

It may look more like UGC or a mini-documentary about your product or the history of your company or your current initiatives. Television commercials require a higher level of production value than Internet ads, so they require higher budgets. QuickFrame HQ 4131 Laguna Street, Suite 613, Coral Gables, FL 33146. Educational videos may still be aesthetically appealing and well-made, but they focus on aspects of the product or service that are unique and need explanation. Knowing their uses and requirements will help you choose the most suitable one for your own video and will ensure that any video you create is as effective as possible.

With the art of persuasion and relationship, similar to that of an experienced marketer, the viewer should ideally feel that the video offers value, and it is their choice if they respond to the call to action. This type of video can be used both as a summary, for those who missed the event (or want to relive it), and as a promotion for the next edition of an event. These videos are usually only sent directly to the couple who ordered the video as a keepsake. The video not only transmits a message, but also shows the meaning: the video is the best thing to show and tell.

The sky's the limit here, and many of the above video examples can also be included in the entertainment realm, so it's not a hard and fast category. Law firm videos tend to extol the strengths of their firms and their success rates in dealing with particular specialties, such as personal injury, environmental law or family law. Some medical videos are aimed at a more professional audience (doctors and hospitals), while others are aimed directly at people who may need information about new medical products on the market. Now that you know what different video styles exist, ask yourself these questions to decide which one is right for you.

Each brand's requirements for a video are different and, therefore, before making a video, it's important to define their needs. Any home tour, neighborhood promotion, or 360-degree floor plan video you've seen will be an example of a real estate video. Documentaries are a little different, they are long-form videos that usually explore a particular topic in depth. .


Lorena Moates
Lorena Moates

General social media advocate. Infuriatingly humble tv advocate. Award-winning music enthusiast. Extreme pop culture buff. Total social media junkie.