At a minimum, pre-production planning consists of finding a location, obtaining permits if necessary, acquiring all the equipment you need, reviewing the script, talking to the actors about their roles, deciding on a budget and choosing the time and day for shooting. As I said, the list above is very basic. . that need to be addressed before a shoot.
Let us help you do it quickly with this panoramic view of everything you've always wanted to know about the video production process (but didn't know what to ask). Video production is simply the process of creating video content. In a strict sense, “video production” can simply refer to that part of the filming process. However, in general terms, it comprises the five steps of the process.
There is no doubt that content is converging and the differences between traditional “film” and video are blurring. But there's still a difference between video production and. In the most literal sense, it is a technical film that involves a real, old-fashioned celluloid passing through a camera versus the use of a digital medium. However, it is most likely that “film production these days refers to a feature film”.
On the contrary, “video production” refers to the production of short video content for distribution on the web (“television production is still used to refer to Netflix and streaming programs, even though the medium of television has changed substantially since the days when broadcast networks dominated). The term “director of photography” or “director of photography” is still used to describe the craftsman who oversees the filming process in video production. The director of photography supervises lighting, camera movement and a team of technicians who ensure that the images captured are correct, that their color, focus and other aesthetic and technical considerations support the message of video production. Since video is becoming an essential part of web content, many large media conglomerates have focused their attention on in-house video production in recent years.
Some popular examples are all the cooking videos and recipes that appear on the websites and Twitter accounts of cooking magazines such as Bon Appetit. The video is perfect for capturing the finer details of cooking techniques in a way that words and illustrations can only make vague gestures. In-house production allows for an immediate response to your content production needs. For example, Bon Appetit's Test Kitchen has a simple setup, but can produce videos quickly and efficiently.
Even so, it only allows one type of video and even the most passionate fan can quickly get tired of the same type of content. Similarly, the New Yorker's internal video tends to be simple content shot in one place with a gray background. On the contrary, outsourcing production, that is, hiring the services of external production companies, allows companies to use the broader skills and resources of other production creatives. Outsourcing allows companies to develop a wider range of content in different genres and styles.
This makes the experience more engaging for your viewers and potential customers. Outsourcing also means that there is no need to keep production staff on a retention basis, which may be beyond the reach of most small and medium-sized businesses. Of course, when it comes to outsourcing, you need to find reliable partners. The good news is that now that production is mostly remote and truly globalized, you can find what you need anywhere.
As mentioned earlier, there are five general stages of video production (some omit the first and last stages mentioned here, but it's important to include them so you understand the big picture of the video production process). Sometimes, video planning and development can involve an iterative process of testing video marketing ideas, testing them, and re-testing them. Even so, this is the production phase that can be the most fun, since ideas are launched and tested before shooting any video. Finally, the process will end with a summary or outline, ready to move on to a production team that can improve it with their ideas and, finally, execute it.
It's a good time to audit your historical production budgets, see where you can reduce costs, and make sure you consider key performance indicators (KPIs). Ideally, many problems are resolved during video pre-production. Productions tend to be reduced during this phase, as it is clear that the original plans are too expensive. During pre-production, many teams use pre-visualization techniques, such as storyboards, shooting lists and software that allows the 3D visualization of sets and lighting.
When production begins, it's no longer more than a formality and it's relatively easy to capture the right images. What's important is the concept, which can probably be achieved more modestly than you think with the right choices of accessories and location. Despite the best plans, there are often obstacles to overcome, whether they are logistical problems, such as the weather or a place that is somewhat different from what is expected, or a performance by an actor that is not entirely exaggerated. Post-production is often a mix of problem solving and creativity, such as adding motion graphics and music.
Post-production can allow you to reuse production content to make it work in several ways, allowing you to have an entire campaign with just one or two days of shooting. With technological advances, costs are falling and video production costs are lower than you might think. The video production process is speeding up rapidly. And video ads aren't just classic long (or elaborate) ads, but equally effective bite-sized ads seen on Twitter and Reddit.
They can be done cheaply and don't need to be of streaming quality to arouse consumer interest. QuickFrame simplifies shooting and, at the same time, makes the most of your productions by reusing content for different platforms and making sure it looks “native” on each platform. In addition, its data tools allow you to make continuous adjustments to a campaign so you can focus on what works. If you're looking for the best guide to the video production process to get the most effective and engaging ads for your product, visit QuickFrame.
They will help you create videos adapted to your needs in the most cost-effective and efficient way possible. The five stages of video production are strategy and development, pre-production, production and post-production. Each phase is designed to help plan and prepare for the next steps, ensuring that the process goes as smoothly as possible. Let's look at each phase and detail what they entail.
Videos come in many shapes and sizes, from a simple iPhone video to major Hollywood movies. The script should be easy to understand, adjust to the expected video time and include any change in the camera angle, costume or background. If you don't have video at the forefront of your digital marketing strategy, it's not too late to catch up. For your web video to help your SEO efforts, it must be properly optimized and distributed through the right channels.
If you have specific visions, ideas or images that you want to include in the final product, be sure to clearly communicate this to the producer before the end of the production phase. Having the tasks outlined and knowing who is responsible for carrying them out helps ensure that everyone has a manageable workload and that the completion of their tasks fits the video production schedule. Defining all aspects of the project, including the production schedule, will help you produce and complete the video on time. With a plan and strategy in place, you'll reduce the need to spend a lot of time on post-production trying to edit or add additional pieces to ensure that the video has the tone and the message.
The goal of this complex and lengthy process is to produce video content, which will probably be distributed through the web or social networks. As with every step of the video production process, the key here is for the people who appear in your video to communicate your main message and work to achieve your goal. Video post-production involves everything you need to make your video look and sound flawless after shooting. .