The stages of video production are not just creating an idea, taking out a camera and shooting it, but it is a detailed process and its 3 stages contain numerous steps of their own. That's why we call it “video production” rather than simply filming or videography. We talk more about the importance of video production here. The video production stages show that planning and preparation are the most important part of creating a marketing video, since they determine the success of both filming and editing.
After all, 62% of people are more likely to think negatively about a brand if that brand posts a shoddy video experience. We talk more about how to create the best video marketing strategy here, but for now, these are the stages of video production. Pre-production is when you plant the seed of your video. In short, it involves identifying your objectives and your audience, developing the initial concept of the video and practical planning, such as the budget, the set and the actors.
This is where you put your ideas on paper to help produce your video. Remember that when thinking about the budget, it's a good idea to consider using a video production company. A good team is used to producing the highest quality video content possible within their budget. Learn more about video production costs here.
This only applies to live-action video production. Now that you have the resources to create your video, what's next in the video production stages? You guessed it, it's production time. . The equipment will be one of the things detailed in your production schedule.
In the video production stages, post-production begins after filming is finished and the editing of the material begins. Post-production usually involves editing images, editing sound, adding music, visual effects, words and graphics, and creating several shorter videos, such as a trailer or a version for social media. We recommend that you use the latest editing software to get the most out of your post-production. Once again, a good video producer will already have this latest software and will be an expert in how to use it (and use it to the fullest).
The editing process is very collaborative, and if you're creating the video for a client, it's likely to involve a lot of going back and forth with them to get feedback and unsubscribe. This point in the video production stages requires a lot of trust between the customer and the production. Although the stages of video production are divided into these three, it's important to remember how many smaller stages each of them involves. If you want to read more about video production and marketing, look no further: you can find the rest of our blog posts here.
The production phase, also known as principal photography, is when all of the shooting and recording are done with cameras, actors and location licenses. During the post-production phase, your video production team will begin the process of organizing, planning and editing the actual video. As previously implied, video production is a sophisticated 3-stage process that requires patience and a well-written plan. The film production process can be divided into countless steps to take a film from concept to final piece.
Music sets the mood, and video production specialists add complementary tracks to reinforce the central message. Filming or production at this stage consists of setting up the scene, directing the actors through the script and capturing the video. Now that you have the cast, crew, and crew in place, it's time to create a daily film production schedule that guides the rest of the production process, especially shooting. In marketing, video production is a vital tool for communication and conversion, because today's audience consumes more images than any other type of content.
For example, if you're creating a promotional video, your message should show concern for customer problems and encourage them to buy a product or subscribe to a service. A good concept is a good starting point, but without characters who sit, move, speak and create a coherent narrative, you're setting yourself up for problems in the production phase. Creating a production schedule will help you organize all the people, places, and other external factors (such as time of day, weather, established location permissions) that are required for each shoot. .