Pre-production planning is a less abstract and more specific form of planning than the ideation, strategy and development phase. This is where the script will be made to outline each individual scene, including the writing of the script. Pre-production planning must include all the assets that production needs, from top to bottom. This includes equipment rental, talent, and quotes for all items that will need to be rented or purchased.
The more detailed the planning, the less likely it is that the shoot will exceed budget or miss deadlines. During pre-production, the shooting schedule will have been planned in the most efficient way. This shooting schedule will be followed to the maximum extent possible for the crew. At each shoot, the production team will install the equipment, complete it and then disassemble it, and any problems related to the set, such as equipment malfunction, will have to be resolved on the fly.
Due to time pressure, everyone on set will have a specific job and will be responsible for completing it as scheduled. Next, we'll look at the five stages of video production in relation to the work we do for customers. Understand these phases and be prepared to understand a little better the current dominant form of participation. From here, we create a development package that includes an idea, a plan, a schedule and a budget.
Once this is done, the customer approves the project and we move on to the pre-production phase. The main task of the production (or “main photograph”, if you are a movie buff) is to capture the assets of the project. In other words, this happens when the camera is recorded, animations are created, etc. Strategic development ensures that video content transmits the right message to its target audience to maximize reach and impact.
It's important that video content supports your brand's positioning in the market and is successful among your customers. The ultimate goal here is to generate authentic leads, increase sales, and get the most out of your investment in video production. Then, they'll assemble the story and the video editor will work its magic to put all the pieces together. Most video productions include many different components and moving parts, with physical and human assets that must be carefully managed.
Research, planning and good shooting count for nothing if your target audience doesn't find you among the intense clutter of videos on the web. It includes images from file libraries that provide supporting images and cropped shots to expand the story of the video. A video marketing strategy establishes the action plan for integrating engaging video content into the overall marketing strategy. Article by Joe Forte, owner and producer of D-Mak Productions, a Scottsdale video producer specializing in the production of corporate, commercial, digital and branded multimedia content.
There is no doubt that videos increase online visibility, generate more traffic to web pages and increase the ranking of websites in search engines. A video campaign designed with a clear goal in mind will be much more effective than one that isn't. That said, it's not as complicated as some companies want you to believe, especially if you have a video producer by your side who knows what they're talking about. If you really want to take advantage of video content to increase awareness, engagement, leads and sales, it's important that you pay close attention to the five phases of the video production process.
Paid ads are those in which video distributors pay for their video content to appear on the first page every time a user searches for the relevant keywords. Although a company often cannot plan for a video to “go viral”, it can create a video with the highest possible quality. A user base will share professional looking, interesting and engaging videos, providing the company with free advertising at no additional cost. .
