What do you do in video production?

Basically, production managers organize commercial, financial and labor issues in film and television productions. As a production manager, I would be in charge of how the production budget is spent and of making sure that everything runs smoothly during filming. A studio can produce films for the general public, while companies specializing in video production work for many other companies to help them create the desired content. In short, the responsibility lies with the video producer: their job is to ensure that a project is completed on time, within budget and to ensure that the initial summary of the project is met.

During this phase, it's essential to do the planning, research, problem solving and organization necessary for your video project to succeed. Even storyboards are a great way to start, they support video production, improve the process, and produce better quality material. The term cameraman is a somewhat confusing term, since its meaning depends on the size and scale of the production being carried out. The script should be easy to understand, adjust to the expected video time and include any change in the camera angle, costume or background.

In the first phase (pre-production), all the planning and coordination are carried out, in phase two (production) all the elements that will be included in the final video are captured and in phase three (post-production) all the elements are edited and combined to create the final video. During the post-production phase, your video production team will begin the process of organizing, planning and editing the video itself. A good production studio with a full range of services, from creative development to concept and to ready-to-use video solutions, is what you need to produce high-quality material for any business. A production studio is a company of professionals that specializes in the production of video products of any complexity.

So where is the line between a video editor and a producer? Well, the answer is that, according to the project, that line is a little blurry. Working with the video producer is usually a video production assistant or “runner” and, most of the time, there are a lot of them if the project is large. Here, the team may already move on to the next stage of video production, where they film material and record voices based on the script, etc.

Lorena Moates
Lorena Moates

General social media advocate. Infuriatingly humble tv advocate. Award-winning music enthusiast. Extreme pop culture buff. Total social media junkie.