What is video production process?

Let us help you do it quickly with this panoramic view of everything you've always wanted to know about the video production process (but didn't know what to ask). Video production is simply the process of creating video content. In a strict sense, “video production” can simply refer to that part of the filming process. However, in general terms, it comprises the five steps of the process.

There is no doubt that content is converging and the differences between traditional “film” and video are blurring. But there's still a difference between video production and. In the most literal sense, it is a technical film that involves a real, old-fashioned celluloid passing through a camera versus the use of a digital medium. However, it is most likely that “film production these days refers to a feature film”.

On the contrary, “video production” refers to the production of short video content for distribution on the web (“television production is still used to refer to Netflix and streaming programs, even though the medium of television has changed substantially since the days when broadcast networks dominated). The term “director of photography” or “director of photography” is still used to describe the craftsman who oversees the filming process in video production. The director of photography supervises lighting, camera movement and a team of technicians who ensure that the images captured are correct, that their color, focus and other aesthetic and technical considerations support the message of video production. Since video is becoming an essential part of web content, many large media conglomerates have focused their attention on in-house video production in recent years.

. The video is perfect for capturing the finer details of cooking techniques in a way that words and illustrations can only make vague gestures. In-house production allows for an immediate response to your content production needs. For example, Bon Appetit's Test Kitchen has a simple setup, but can produce videos quickly and efficiently.

Even so, it only allows one type of video and even the most passionate fan can quickly get tired of the same type of content. Similarly, the New Yorker's internal video tends to be simple content shot in one place with a gray background. On the contrary, outsourcing production, that is, hiring the services of external production companies, allows companies to use the broader skills and resources of other production creatives. Outsourcing allows companies to develop a wider range of content in different genres and styles.

This makes the experience more engaging for your viewers and potential customers. Outsourcing also means that there is no need to keep production staff on a retention basis, which may be beyond the reach of most small and medium-sized businesses. Of course, when it comes to outsourcing, you need to find reliable partners. The good news is that now that production is mostly remote and truly globalized, you can find what you need anywhere.

This gives you access to a huge variety of styles and production resources. As mentioned earlier, there are five general stages of video production (some omit the first and last stages mentioned here, but it's important to include them so you understand the big picture of the video production process). Sometimes, video planning and development can involve an iterative process of testing video marketing ideas, testing them, and re-testing them. Even so, this is the production phase that can be the most fun, since ideas are launched and tested before shooting any video.

It's a good time to audit your historical production budgets, see where you can reduce costs, and make sure you consider key performance indicators (KPIs). Ideally, many problems are resolved during video pre-production. Productions tend to be reduced during this phase, as it is clear that the original plans are too expensive. During pre-production, many teams use pre-visualization techniques, such as storyboards, shooting lists and software that allows the 3D visualization of sets and lighting.

When production begins, it's no longer more than a formality and it's relatively easy to capture the right images. What's important is the concept, which can probably be achieved more modestly than you think with the right choices of accessories and location. Production is usually very controlled, since it involves talent and a team that work hard and who will be paid overtime if the shooting lasts a long time. Despite the best plans, there are often obstacles to overcome, whether they are logistical problems, such as the weather or a place that is somewhat different from what is expected, or a performance by an actor that is not entirely exaggerated.

Post-production is often a mix of problem solving and creativity, such as adding motion graphics and music. Post-production can allow you to reuse production content to make it work in several ways, allowing you to have an entire campaign with just one or two days of shooting. With technological advances, costs are falling and video production costs are lower than you might think. The video production process is speeding up rapidly.

And video ads aren't just classic long (or elaborate) ads, but equally effective bite-sized ads seen on Twitter and Reddit. They can be done cheaply and don't need to be of streaming quality to arouse consumer interest. QuickFrame simplifies shooting and, at the same time, makes the most of your productions by reusing content for different platforms and making sure it looks “native” on each platform. In addition, its data tools allow you to make continuous adjustments to a campaign so you can focus on what works.

If you're looking for the best guide to the video production process to get the most effective and engaging ads for your product, visit QuickFrame. They will help you create videos adapted to your needs in the most cost-effective and efficient way possible. Whether it's a short film, a feature film, a business marketing video, a television commercial, a music video, or another type of film, the process may vary slightly depending on the details, but the general process is basically the same. The basic process can be divided into three subcategories:.

If your video needs a voice-over, think about what type of personality and tone your target audience will respond to. Put all of this together in a plan for your video content, and you'll have the creative approach to your video. The main purpose of using video in distance education is to improve comprehension and comprehension in a synchronous or asynchronous manner. A production summary is a summary of the information you have collected so far and should guide you throughout the production process to keep everyone up to date.

So don't go too crazy buying ads or promoting your video if that's going to leave you way over budget with no benefit. Think about what your audience should want to do after watching your video, and from there, work backwards. Just make sure your video is long enough to use several tracks, cutting between music in a short period of time can be distracting. Teachers integrate the best teaching techniques to create scripts, organize content, capture video images and edit images using computer-based video editing software to deliver final educational material over the Internet.

If your video needs a voice-over, you may need to do it yourself or hire talent to do it for you (see the talent section of the pre-production process). .

Lorena Moates
Lorena Moates

General social media advocate. Infuriatingly humble tv advocate. Award-winning music enthusiast. Extreme pop culture buff. Total social media junkie.